Strategic Go-To-Market Plans
In the dynamic and competitive landscape of the Canadian market, a well-crafted go-to-market plan is not just a roadmap; it's the cornerstone of success.
Our team at REM Brands meticulously analyzes market dynamics, consumer behaviour, and industry trends. We then use this intelligence to develop customized strategies that ensure your brand enters the market with impact and precision.
Our plans provide clear guidance on product adaptation, pricing strategies, distribution channels, and marketing campaigns. They are the foundation upon which your brand's Canadian journey is built, ensuring a solid and sustainable market presence.
Stakeholder Interviews
We engage with distributors, brokers, competitors, and key retail decision-makers who manage your category to gain the necessary insights for a successful entry strategy.
Store Audits
We conduct store audits across key markets such as Vancouver, Calgary, Toronto, and Montreal - providing a detailed understanding of retail environments, consumer behaviours, and market nuances.
Category Insights
We provide comprehensive insights into the current category dynamics, including competitor brands, product assortment trends, retail pricing strategies, retail promotions, and shelf placement.
Retail Landscape
We provide a complete overview of the retail landscape, profiling key accounts across various market channels, resulting in a clear understanding of potential entry points and distribution avenues.
Channel & Customer Strategy
We thoroughly analyze & provide recommendations for channel & customer segments, along with distributor recommendations for effective market penetration
Selling Strategy & Broker Review
We provide a thorough analysis & overview of relevant broker partners to enable market success
Volume & Spend Forecast
We create a detailed 3-year forecast model for volume & spend, offering a strategic roadmap for resource allocation, budgeting, and growth projections aligned with market demands and opportunities.
Contract Sales Management
Navigating the intricacies of the Canadian market requires more than just a plan; it demands expert execution.
We step into the role of "Canadian VP/GM", managing everything from relationship building with key retailers and distributors to negotiating contracts and ensuring compliance with local regulations.
Our experienced team takes the lead in driving revenue growth, optimizing distribution networks, and maintaining strong customer relationships. With REM Brands, you gain a trusted partner on the ground, committed to delivering tangible results and accelerating your brand's growth in Canada.
Operational Management
We manage all operational facets for your business within Canada, ensuring alignment with corporate objectives and market strategies.
Partnerships
We hire, train, and manage broker partners & key distributors, fostering a high-performance team to drive sales and brand representation.
Financial Optimization
We negotiate the best terms (distributor margins, commission rates, etc) ensuring optimal financial outcomes aligned with your business goals.
Planning & Budgeting
We deliver sales revenue plans and oversee/deliver budgets on plan (trade spend, deductions, etc).
Reporting
We communicate with your team on a regular basis to provide a clear understanding of market progress, sales strategies, and areas for improvement.
Get in touch with us
Ready to grow your brand in Canada?
Get in touch with us!